Final Major Project

Friday, 6 May 2011

CHARLIE WE'RE WATCHING YOU!

Wednesday, 6 April 2011

Experiments

Experimenting with type

Looking at different ways of type and how i can create an interesting illustration for my campaign slogan. I sketched out in biro the words "Respect for young mums" and then scanning it in. Once scanning it gets this lovely grey shade over the letters that i love. I cute out the letters and darkened the edges in order to get a deeper darker sketchy effect around the letters. Although its just a starting point i like the look of this it gives of a young feel which is what i want when talking about young parents.

Logo

Mother and Father logo

I have also designed a logo that is based on the name Mother and Father, but also incorporating the idea of young parents. At first i began by sketching out a range of ideas and playing our with all the letters, then it began to develop into the idea of the M forming a heart shape and the rest being within the heart as well as an idea of using the pregnant shape as the letter M. Below are a section of my initial sketches that developed my final logo idea.

I then went onto produce my logo in illustrator. I went along with the idea of the M as the heart and the pregnant ladies shape. I found it hard to get the position of all the letters right within both shapes but after a few sketches and trying out all different compositions i found ones that worked really well.

I really like how they turned out i think the middle logo works best. I think by having the letter M as the heart is shows love as well as representing the mother and father, i put the the & in the middle of the heart so its in the middle of the parents that represents the baby.

ADD ALL ARTICLES AND SHOW UNDERLINES AND RELEVANT INFORMATION.

Friday, 1 April 2011

Development Work

Typography

I did a range of sketches to see how i could show the words "respect for young mums". I began by making a range of sketches in different styles as well as look at a hand rendered type book for inspiration. I liked the idea of using the shape of a pregnant lady and adding the words from it.

ADD MORE IMAGES OF THE SCANS AND PHOTOCOPIES.

Thursday, 31 March 2011

Campaigns

Be a star

http://www.beastar.org.uk/links

This was a website that i found that focused on getting young mothers to breastfeed although its not on the subject im doing it was intresting to see how they had done there campaign and succsessful promoted it. I got alot of images of these glamourous mums holiding there babies which really caught my attention. I like how they used photography in order to frount there campaign. They are very well known and have got there advertisements in popular papers and magazines. It gave me lots of ideas to carry out and think about.

Research

I then gatherd a range of articles and information, i highlighted and underline all the infromation that i found relevent. I was shocked by what i had found out. I started this project with the idea of showing the journey that young parents go through and the daily stigma they have to deal with but after researching indepth i realised the issue is alot bigger than this and my idea is starting to develop. I found out that it wasn't just the general public but professionals such as midwifes and doctors were also treating young mothers differently and in some situations had physically abused and verbally abused them. I also found that the fathers of the children are never thought of in the same way as the mother, the mums get called names but the fathers get away with it and in nearly all cases the abuse was all aimed at the mother of the child. I also found that there are a few campaigns out there that are trying to get respect for you mums and one of these is http://prymface.yolasite.com/ which was a website set up and has lots of stories,facts and intresting links to explore.

After doing all this research i am now thinking of making this a wider scale thing and starting to look at professionals in the workplace treating young mothers differently and trying to do a mini campaign to gain respect for young mothers. I think i want to do a big poster with images of young parents and there children and something along the lines of "Respect for Young Mums" but make it more snappy. Then they will either be holding a sign with it or i will digitally place it on. I will also interview the parents and do some animations with them in order to portray the truth and there horrific stories. To top that of i want to do something to show the facts as i have found that the facts that everyone assumes such as "They just want a concil house" and "BENEFITS" are total lies and the facts prove this therefore in some way (possibly a book) i want a true and a false section and then the facts down each side but im still unsure how im going to present this in order for the message to get across easily.

I also find interesting the idea that in the past it was okay to have a baby young and there was none of this stigma around it that there is today so the image at the top really stood out to me as a campaign i could do. It is also ironic that the facts say that there were alot more teenage parents in the past than there are today!